Impacts of social isolation and risk perception on social networking intensity among university students during covid-19

This paper aims to examine the impacts of social isolation and risk perception on social networking intensity during COVID-19. Data was gathered from 345 university students. The present study empirically analyzed the data through a partial least squares methodology. The analysis showed that perceiv...

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Bibliographic Details
Published in:PloS one 2023-04, Vol.18 (4), p.e0283997-e0283997
Main Authors: Jo, Hyeon, Baek, Eun-Mi
Format: Article
Language:English
Subjects:
Academic achievement
Biology and Life Sciences
Cognitive ability
College students
Coronaviruses
COVID-19
COVID-19 - epidemiology
Fever
Health aspects
Health risks
Humans
Influence
Medical research
Medicine and Health Sciences
Networking
Norms
Pandemics
Perception
Perceptions
Psychological aspects
Risk management
Risk perception
Risk taking
Social action
Social distancing
Social interactions
Social Isolation
Social Networking
Social networks
Social organization
Social Sciences
Students
Students - psychology
Technology Acceptance Model
Universities
University students
User behavior
User satisfaction
Word of mouth advertising
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Summary:This paper aims to examine the impacts of social isolation and risk perception on social networking intensity during COVID-19. Data was gathered from 345 university students. The present study empirically analyzed the data through a partial least squares methodology. The analysis showed that perceived behavioral control positively impacts social networking intensity. Affective risk perception positively affects subjective norms and perceived behavioral control. Cognitive risk perception has a significant association with both subjective norms and perceived behavioral control. Moreover, cabin fever syndrome serves as the key determinant of both sub-scales of risk perception. This study is novel in that it organically examines the effects of risk perception, social action, and closure on social networking. The current research and findings will offer useful implications for service providers in the social network industry.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0283997