Can red tourism lead to spiritual transformation? Evidence from tourists visiting the Red Army Long March Xiangjiang Battle Memorial Park

The mechanism of spiritual transformation in red tourism plays a key role in facilitating the inheritance of red culture. A survey of 385 tourists of Chinese nationality was conducted to explore the path of red tourism's influence on tourists' spiritual transformation. Based on the stimulu...

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Bibliographic Details
Published in:PloS one 2023-07, Vol.18 (7), p.e0280920-e0280920
Main Authors: Zhou, Huiling, Zhang, Qianru, Jiang, Yajun, Wang, Fuyuan
Format: Article
Language:English
Subjects:
Biology and Life Sciences
China
Communism
Cultural heritage
Cultural identity
Culture
Education
Emotions
Empirical equations
Environment models
External stimuli
Hypotheses
Inheritance and succession
Multivariate statistical analysis
Patriotism
People and Places
Perceptions
Religious aspects
Research and Analysis Methods
Social aspects
Social Sciences
Spirituality
Structural equation modeling
Tourism
Tourist activities
Tourists
Transformations (mathematics)
Travel industry
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Summary:The mechanism of spiritual transformation in red tourism plays a key role in facilitating the inheritance of red culture. A survey of 385 tourists of Chinese nationality was conducted to explore the path of red tourism's influence on tourists' spiritual transformation. Based on the stimulus-organism-response theory, this paper explores tourists' environmental perceptions of red tourism activities as special external stimuli, introduces a positive emotion factor, and constructs a path model of red tourism for tourists' positive emotions based on educational function and cultural identity, which ultimately leads to their spiritual transformation. The results of the empirical tests using structural equation modelling indicated that environmental perceptions had a significantly positive effect on the stimulation of positive emotions, while positive emotions had an indirect effect on spiritual transformation. The research results enhance people's understanding of the spiritual transformation brought by red tourism and provide management significance for red tourism planning.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0280920