Perceived value and its relationship to satisfaction and loyalty in cultural coastal destinations: A study in Huanchaco, Peru

Coastal tourism offers a wide variety of activities related to nature and culture in a sustainable environment. The present study in a coastal destination with cultural characteristics aims to (i) establish the dimensions of perceived value, (ii) determine the relationship between perceived value an...

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Bibliographic Details
Published in:PloS one 2023-08, Vol.18 (8), p.e0286923-e0286923
Main Authors: Regalado-Pezúa, Otto, Carvache-Franco, Mauricio, Carvache-Franco, Orly, Carvache-Franco, Wilmer
Format: Article
Language:English
Subjects:
Analysis
Authenticity
Biology and Life Sciences
Coastal management
Coasts
Consumer behavior
Cultural characteristics
Customer satisfaction
Data analysis
Earth Sciences
Economic aspects
Ecotourism
Emotions
Environmental economics
Environmental impact
Factor analysis
People and places
Perceptions
Physical Sciences
Quantitative research
Research and Analysis Methods
Social Sciences
Sustainable development
Tourism
Tourists
Travel industry
Water sports
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Summary:Coastal tourism offers a wide variety of activities related to nature and culture in a sustainable environment. The present study in a coastal destination with cultural characteristics aims to (i) establish the dimensions of perceived value, (ii) determine the relationship between perceived value and satisfaction, and (iii) identify the relationship between perceived value and loyalty in variables such as return, recommendation, and word of mouth in a cultural coastal destination. This quantitative research used a sample of 384 valid questionnaires collected in Huanchaco, Peru, a city next to the Pacific Ocean, being a coastal destination with cultural potential. Factor analysis and multiple regression were applied for data analysis. The results show three dimensions of value perceived by tourists in coastal destinations: emotional and social value, economic value, and functional value. Of these, emotional and social value is the most salient predictor of tourist satisfaction and loyalty. These results will serve as management guides for cultural coastal destination managers and contribute to the academic literature.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0286923