Customer discourse power and green innovation in industrial chain enterprises: A theoretical and empirical approach

Leading enterprises in the industry chain play a demonstrative role, and promoting green innovation among leading enterprises is a meaningful approach to unlocking industry chain dividends. According to an analysis of the game process between customers and leading firms that incorporates the open in...

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Bibliographic Details
Published in:PloS one 2024-05, Vol.19 (5), p.e0301598-e0301598
Main Authors: Liu, Yanwen, Wang, Rui
Format: Article
Language:English
Subjects:
Biology and Life Sciences
Capital markets
China
Clean energy
Commerce
Consumer Behavior
Customer satisfaction
Customers
Earth Sciences
Externality
Green technology
Humans
Industry
Innovations
Inventions
Models, Theoretical
People and Places
Physical Sciences
Power consumption
Social Sciences
Spillover effect
Stakeholders
Suppliers
Supply chains
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Summary:Leading enterprises in the industry chain play a demonstrative role, and promoting green innovation among leading enterprises is a meaningful approach to unlocking industry chain dividends. According to an analysis of the game process between customers and leading firms that incorporates the open innovation theory, we find a nonlinear role for the consumer discourse power in the leading firms' innovation. Furthermore, using data from Chinese A-share listed companies between 2012 and 2021, we observe an inverted "U" relationship between customer discourse power and green innovation. Notably, this effect is more pronounced in leading non-technology-intensive enterprises, industries with a high degree of industrial innovation, or regions with a high marketization degree. Our analysis also reveals that leading enterprises' client leads to financial limitations that influence green innovation. Additionally, leading enterprises play a driving role in achieving "joint progress" in green innovation with local non-leading firms, and this effect exhibits spatial spillover.
ISSN:1932-6203
1932-6203
DOI:10.1371/journal.pone.0301598