Restructuring of Fare Policies for the Urban Transportation System in Athens

This article focuses on fare structure and fare products that were implemented in Athens' urban transportation system over the last 10-year period. It presents and evaluates the fare policies adopted, aiming at the assessment of their impacts on transport operators' financial results. The...

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Bibliographic Details
Published in:Services marketing quarterly 2012-04, Vol.33 (2), p.85-103
Main Authors: Sarris, Nickolaos, Mihiotis, Athanassios, Lagoudis, Ioannis N.
Format: Article
Language:English
Subjects:
Consumer behavior
fare policy
Fares
marketing
Pricing policies
Public transportation
segmentation
Socioeconomic factors
Studies
urban transit
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Summary:This article focuses on fare structure and fare products that were implemented in Athens' urban transportation system over the last 10-year period. It presents and evaluates the fare policies adopted, aiming at the assessment of their impacts on transport operators' financial results. The article suggests an alternative approach in the design and implementation of fare policies/products grounded on users' traits and attitudes instead of trip characteristics. Results from field surveys provide evidence that there is scope for the agency to differentiate its strategy and assign specific objectives to different segments tailored to their socioeconomic and transport behavioral traits.
ISSN:1533-2969
1533-2977
DOI:10.1080/15332969.2012.662455