Research on Recognition of Graphic Symbols in Amusement Park: A Case Study of Taiwan's Theme Amusement Park

Each amusement park has a wayfinding system, while symbols are important mediums to guide tourists to find their destinations. It is very important that whether the meanings of symbols recognized by tourists immediately. This paper mainly discusses the recognition of graphic symbols in amusement par...

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Bibliographic Details
Published in:Asian journal on quality 2008-08, Vol.9 (2), p.79-89
Main Authors: Hsu, Yao-Wen, Chung, Yi-Chan, Chen, Ching-Piao, Tsai, Chih-Hung
Format: Article
Language:English
Subjects:
Amusement park
Amusement parks
Graphic symbol
Recognition
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Summary:Each amusement park has a wayfinding system, while symbols are important mediums to guide tourists to find their destinations. It is very important that whether the meanings of symbols recognized by tourists immediately. This paper mainly discusses the recognition of graphic symbols in amusement park, and proposes the improvement suggestions. Materials for this study were drawn from 20 different graphic symbols of a theme amusement park in Taiwan. The testees were required to evaluate the design of graphic symbols based on symbolic meaning and graphics recognition to summarize the confusion matrix. The results show that there are three groups of graphic symbols easy to be confused, and five symbols not meeting a criterion of 67 per cent correct responses. The reasons were discussed, and improvement and relevant suggestions have been proposed, which may be helpful to redesign of symbols.
ISSN:1598-2688
2054-555X
DOI:10.1108/15982688200800018