AN EXAMINATION OF THE DETERMINANTS OF MOBILE SHOPPING CONTINUANCE

While mobile shopping (m-shopping) is convenient in the age of mobile commerce, many people still discontinue their shopping using mobile devices even though they have the experience. Therefore, it is important for the m-shopping providers to understand the determinants of m-shopping continuance. Th...

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Bibliographic Details
Published in:International journal of electronic business management 2012-03, Vol.10 (1), p.29
Main Authors: Hung, Ming-Chien, Yang, Shih-Ting, Hsieh, Ting-Chu
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
Electronic commerce
Hypotheses
Literature reviews
Mobile commerce
Perceptions
Privacy
Purchasing
Shopping
Studies
Trust
User behavior
User satisfaction
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Summary:While mobile shopping (m-shopping) is convenient in the age of mobile commerce, many people still discontinue their shopping using mobile devices even though they have the experience. Therefore, it is important for the m-shopping providers to understand the determinants of m-shopping continuance. This study extended Expectation-Confirmation Model (ECM) to examine the determinants of m-shopping continuance by incorporating trust. There were 244 effective questionnaires obtained for survey analysis. The results showed that trust can overcome the limitations of ECM on predicating m-shopping continuance and improve the explanatory power of initial ECM. [PUBLICATION ABSTRACT]
ISSN:1728-2047
1728-2047