Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a la...

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Bibliographic Details
Published in:Journal of research for consumers 2011-01 (19), p.1
Main Authors: Blocker, Christopher P, Ruth, Julie A, Sridharan, Srinivas, Beckwith, Colin, Ekici, Ahmet, Goudie-Hutton, Martina, Rosa, José Antonio, Saatcioglu, Bige, Talukdar, Debabrata, Trujillo, Carlos, Varman, Rohit
Format: Article
Language:English
Subjects:
Consumer behavior
Consumers
Consumption
International organizations
Poverty
Society
Studies
Online Access:Get full text
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Summary:Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers. [PUBLICATION ABSTRACT]
ISSN:1444-6359
1444-6359