Consórcio de exportação como alternativa de pequenas e médias empresas

The importance and value of an export consortium was investigated as a means for small and medium sized Brazilian industries to orchestrate export efforts instead of adopting indirect or direct export to enter foreign markets. An export consortium is an association of industries in the same or compl...

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Bibliographic Details
Published in:Revista de gestão 2008-04, Vol.15 (2), p.1
Main Authors: Gustavo Barbieri Lima, Marcos Fava Neves, Castro, Luciano Thomé e, de Carvalho, Dirceu Tornavoi
Format: Article
Language:Portuguese
Online Access:Get full text
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Summary:The importance and value of an export consortium was investigated as a means for small and medium sized Brazilian industries to orchestrate export efforts instead of adopting indirect or direct export to enter foreign markets. An export consortium is an association of industries in the same or complementary segments for the purpose of export. Bibliography was reviewed for initial export strategies including a case study of the Brazilian Clothing Association. The consortia of this exemplary Association have emphasized program development, sector agreements, export objectives and resource application integrated with local activities. An export consortium was found to be the best and most viable alternative for initial export by small and medium sized Brazilian clothing industries in this case, when compared to indirect or direct export.
ISSN:1809-2276
2177-8736