Beyond the qualitative-quantitative distinction: Some innovative methods for business and management research

• Published in: International journal of multiple research approaches 2011-12, Vol.5 (3), p.290-300
• Main Authors: Krivokapic-Skoko, Branka, O'neill, Grant
• Format: Article
• Language: English
• Subjects: Comparative analysis; Data analysis; Fuzzy sets; Mixed methods research; qualitative and quantitative research; Qualitative research; quantification; Research methodology; Studies
• ISSN: 1834-0806; 1834-0814
• DOI: 10.5172/mra.2011.5.3.290

Focusing upon a number of increasingly popular approaches to mixed methods research, this paper provides a brief overview of fully integrated research methods that transcend the quantitative-qualitative divide. Introducing a range of sophisticated mixed method designs that have been successfully applied in business and management research, it provides insight into the potential benefits of mixed methods. In addressing integrated mixed methods, and applications in business and management research, the discussion signposts how these methods allow for qualitative analysis that is systematic, formal, rigorous and procedurally replicable. Further, it identifies how integrated mixed methods can make it possible to achieve intensity and richness associated with qualitative research when dealing with more than a handful of cases. As such, the paper has particular relevance to qualitative researchers with an interest in exploring innovative and productive mixed methods.