Factors influencing Internet shopping value and customer repurchase intention

This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform str...

Full description

Saved in:
Bibliographic Details
Published in:Electronic commerce research and applications 2012-07, Vol.11 (4), p.374-387
Main Authors: Kim, Changsu, Galliers, Robert D., Shin, Namchul, Ryoo, Joo-Han, Kim, Jongheon
Format: Article
Language:English
Subjects:
Consumer behavior
Customer satisfaction
Electronic commerce
Hedonic shopping value
Information quality
Internet
Internet shopping
Quality of service
Repurchase intention
Service quality
Shopping
Studies
System quality
Utilitarian shopping value
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This research empirically examines the effect of various Internet shopping site qualities on the utilitarian and hedonic values of Internet shopping. The influence of the perceived level of Internet shopping value on customer satisfaction and repurchase intention is also investigated. We perform structural equation analysis with a sample of 293 observations consisting of two different income groups (workforce and student). Our results show that while system and service qualities are critical factors affecting utilitarian shopping value, information and service qualities are the factors most closely associated with hedonic shopping value. These findings suggest that service quality plays a significant role in increasing both utilitarian and hedonic shopping values. Our results also show that the impact of quality factors on Internet shopping values and subsequent repurchase intention differs across the two income groups.
ISSN:1567-4223
1873-7846
DOI:10.1016/j.elerap.2012.04.002