DESEANDO AMAR? UNA APROXIMACIÓN A LA DIFERENCIA DE GÉNERO EN EL CÓMIC DE TEMÁTICA AMOROSA/IN THE MOOD FOR LOVE? AN ATTEMPT TO GENDER DIFFERENCES IN ROMANCE COMICS

Gender differences are socially constructed and they are reflected in the cultural products that a determinate context produces. The taxonomy in different targets that industry and institutions produce in order to build their messages elicit the fact that this difference exists. Comic as consumption...

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Bibliographic Details
Published in:Prisma social 2011-12 (7), p.1
Main Author: Hernández, María Abellán
Format: Article
Language:Spanish
Subjects:
Business
Comic books
Cultural differences
Gender differences
Love
Men
Natural language generation
Romance languages
Romance literature
Theme
Women
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Summary:Gender differences are socially constructed and they are reflected in the cultural products that a determinate context produces. The taxonomy in different targets that industry and institutions produce in order to build their messages elicit the fact that this difference exists. Comic as consumption object inserted in a mass culture system (re)produce and (re)invent the gender differences constructions in their pages. Romance comics designates a target, women, as the most suitable audience, and present the idea of "romantic love" as the essential theme of their stories reintroducing paternalist models as guarantee of their value. This article reflects on the problem about the perpetuation of these values through romance comic as a specific product. [PUBLICATION ABSTRACT]
ISSN:1989-3469