The relationship between strategic type and new service development competence: a study of Chinese knowledge intensive business services

Using the strategic orientation concept of Miles and Snow, the present study aims to test if differences in levels of new service development (NSD) competence exist between prospectors, analyzers, defenders, and reactors. Results from 192 Chinese knowledge intensive business service firms indicate t...

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Bibliographic Details
Published in:Service business 2012-06, Vol.6 (2), p.157-175
Main Author: Liu, Shunzhong
Format: Article
Language:English
Subjects:
Business and Management
Business services
Competition
Competitive advantage
Empirical Article
Human Resource Management
Innovations
Knowledge
Management
Operations management
Organization development
Product development
Product lines
Reactors
Service industries
Social responsibility
Strategic management
Studies
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Summary:Using the strategic orientation concept of Miles and Snow, the present study aims to test if differences in levels of new service development (NSD) competence exist between prospectors, analyzers, defenders, and reactors. Results from 192 Chinese knowledge intensive business service firms indicate that NSD competence varies in the relation to the firm’s strategic orientation. Prospectors and defenders have higher NSD competence than analyzers. Reactors have lower new service development competence than prospectors, defenders, and analyzers.
ISSN:1862-8516
1862-8508
DOI:10.1007/s11628-011-0122-x