Pharmaceutical Distribution Market Channels in Poland

Distribution on the pharmaceutical market in Poland is interesting and the most difficult sphere to manage. Numerous varied and specialized companies operating on the market cause that the processes of choosing middlemen in distribution channels are very complex. The hereby article presents the role...

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Bibliographic Details
Published in:Contemporary economics 2009-09, Vol.3 (3), p.147-159
Main Author: Wos, Agnieszka
Format: Article
Language:eng ; pol
Subjects:
Business management
Distribution
Distribution channels
Economic models
Economic theory
Logistics
Pharmaceutical industry
Poland
Sales management
Strategic planning
Studies
Supply chain management
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Summary:Distribution on the pharmaceutical market in Poland is interesting and the most difficult sphere to manage. Numerous varied and specialized companies operating on the market cause that the processes of choosing middlemen in distribution channels are very complex. The hereby article presents the role and location of the companies operating within distribution channels on the pharmaceutical market. It draws attention to the development of non-pharmacy and non-wholesale sales channels. [PUBLICATION ABSTRACT]
ISSN:2084-0845
2300-8814