What is still wrong with the World-Wide Web? An update after a decade

Following research published in 1996, a survey was conducted to investigate the likes, dislikes and areas of difficulty on the World-Wide Web. Findings of the pilot survey indicate that the amount of information online was most liked, advertisements were the least liked and searching presented the m...

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Bibliographic Details
Published in:Journal of intelligent manufacturing 2011-02, Vol.22 (1), p.3-15
Main Authors: Lightner, Nancy J., Zeng, Liang
Format: Article
Language:English
Subjects:
Business and Management
Control
Internet
Machines
Manufacturing
Mechatronics
Online advertising
Polls & surveys
Processes
Production
Robotics
Search engines
Studies
User behavior
Web browsers
Websites
World Wide Web
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Summary:Following research published in 1996, a survey was conducted to investigate the likes, dislikes and areas of difficulty on the World-Wide Web. Findings of the pilot survey indicate that the amount of information online was most liked, advertisements were the least liked and searching presented the most difficulty. A follow-up questionnaire similar to that used in 1995 was administered and 301 responses were obtained. The comparison of the two surveys, conducted more than a decade apart, indicates that some users are not aware of features of search engines and browsers that would aid them in their searching efforts. However, better instructions on the search process or search tools were not considered enhancements. Unlike the 1996 survey, this survey contained questions concerning online advertising. Respondents indicated that easy to ignore or potentially interesting forms of advertising are less annoying than pop-ups, spam and those that animate in the screen foreground.
ISSN:0956-5515
1572-8145
DOI:10.1007/s10845-009-0275-9