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Ready to pitch? Eine kritische Betrachtung der Ausschreibungspraxis
Industrial customers base their purchasing increasingly on standardized contracts. This raises the question of how efficient this approach is for the parties involved in the procurement process. [PUB ABSTRACT]
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Published in: | Marketing Review St. Gallen 2011-08, Vol.28 (4), p.26-33 |
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Main Authors: | , , , |
Format: | Article |
Language: | ger |
Subjects: | |
Citations: | Items that this one cites |
Online Access: | Get full text |
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Summary: | Industrial customers base their purchasing increasingly on standardized contracts. This raises the question of how efficient this approach is for the parties involved in the procurement process. [PUB ABSTRACT] |
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ISSN: | 1865-6544 1865-7516 |
DOI: | 10.1007/s11621-011-0046-9 |