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Ready to pitch? Eine kritische Betrachtung der Ausschreibungspraxis

Industrial customers base their purchasing increasingly on standardized contracts. This raises the question of how efficient this approach is for the parties involved in the procurement process. [PUB ABSTRACT]

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Bibliographic Details
Published in:Marketing Review St. Gallen 2011-08, Vol.28 (4), p.26-33
Main Authors: Belz, Christian, Schmitz, Christian, Steinbacher, Eva K., Zupancic, Dirk
Format: Article
Language:ger
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Summary:Industrial customers base their purchasing increasingly on standardized contracts. This raises the question of how efficient this approach is for the parties involved in the procurement process. [PUB ABSTRACT]
ISSN:1865-6544
1865-7516
DOI:10.1007/s11621-011-0046-9