Middle managers and major gifts: fundraising for academic librarians

Purpose - The purpose of this paper is to share successful strategies to enable mid-level management academic librarians and archivists to raise major gifts from individual donors.Design methodology approach - The paper demonstrates the growing need for fundraising in university libraries and shows...

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Bibliographic Details
Published in:The Bottom line (New York, N.Y.) N.Y.), 2012-01, Vol.25 (4), p.190-195
Main Authors: Doan, Tomalee, Morris, Sammie L
Format: Article
Language:English
Subjects:
21st century
Academic libraries
Archives & records
Archivists
Case studies
Chief librarians
Coaches & managers
Collaborative learning
College campuses
College presidents
Constituents
Cost estimates
Donations
Economics
Education
Fund raising
Funding
Fundraising
Gifts
Guidelines
Information literacy
Initiatives
Learning
Librarians
Libraries
Management
Meetings
Methodology
Renovation & restoration
Skills
Strategy
Students
Success
University presidents
Women
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Summary:Purpose - The purpose of this paper is to share successful strategies to enable mid-level management academic librarians and archivists to raise major gifts from individual donors.Design methodology approach - The paper demonstrates the growing need for fundraising in university libraries and shows how participating in fundraising activities is an increasing expectation of librarians. Case studies are provided of successful fundraising by librarians and archivists, including their work with donors and collaboration with development professionals. The paper concludes with suggestions for maintaining donor relations.Findings - Fundraising is increasing rapidly as an expected activity of librarians but is a slowly growing part of their education. More literature is also needed on the topic. Successful fundraising is dependent on clear definition of fundraising goals, effective communicational and other interpersonal skills, continuing donor follow up and regular collaboration with development staff.Originality value - Librarians and archivists can apply to their own fundraising needs the experiences narrated in the case studies of two successful major fundraising efforts, utilizing a team-based approach to raising major gifts from individual donors.
ISSN:0888-045X
2054-1724
DOI:10.1108/08880451211292630