What Drives Organizations to Employ Design-Driven Approaches? A Study of Fast-Moving Consumer Goods Brand Development

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Bibliographic Details
Published in:Design Management Journal 2012-10, Vol.7 (1), p.74-88
Main Authors: Lee, Younjoon, Evans, Dr. Martyn
Format: Article
Language:English
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ISSN:1942-5074
1948-7177
DOI:10.1111/j.1948-7177.2012.00035.x