Life cycle process model of a market-oriented and student centered higher education

There is not a single definition/explanation about market-orientation education. Two opposite definitions/explanations of pure market-oriented education (Cato, 2010) and social-market-oriented education (Amaratunga, 2009) are provided in the paper. Integrated multiple criteria analysis at the micro-...

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Published in:International journal of strategic property management 2012-12, Vol.16 (4), p.414-430
Main Authors: Kaklauskas, Artūras, Daniūnas, Alfonsas, Amaratunga, Dilanthi, Urbonas, Vilius, Lill, Irene, Gudauskas, Renaldas, D‘amato, Maurizio, Trinkūnas, Vaidotas, Jackutė, Ieva
Format: Article
Language:English
Subjects:
Economy
Education policy
Education reform
Efficiency
Higher education
Life cycle process
Life cycles
Market-oriented higher education
Micro-, meso- and macro-levels
Multiple criteria decision making
Student centered higher education
Students
Studies
Teaching
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Summary:There is not a single definition/explanation about market-orientation education. Two opposite definitions/explanations of pure market-oriented education (Cato, 2010) and social-market-oriented education (Amaratunga, 2009) are provided in the paper. Integrated multiple criteria analysis at the micro-, meso- and macro-levels are needed to increase efficiency of the market-oriented higher education reforms. Market-oriented higher education reforms management involves numerous aspects that should be considered in addition to making educational, pedagogical, didactical, economic, political and legal/regulatory decisions. These must include social, culture, ethical, psychological, environmental, technological, technical, organizational and managerial aspects. This article presents a Life Cycle Process Model of a Market-Oriented and Student Centered Higher Education (developed during BELL-CURVE (Built Environment Lifelong Learning Challenging University Responses to Vocational Education) project's activities) for such considerations and discusses certain composite parts of it. To demonstrate the application of this research, two Case Studies from Lithuania are submitted for consideration.
ISSN:1648-715X
1648-9179
DOI:10.3846/1648715X.2012.750631