M&D SUPPLY CASE A "STUFF HAPPENS"

A series of case studies will highlight the entrepreneurial spirit and business acumen that has enabled M&D Supply to overcome its challenges. M&D Supply case "A" focuses on entrepreneurial behavior in response to challenge and adversity. It examines a family's path to busines...

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Bibliographic Details
Published in:Journal of the International Academy for Case Studies 2011-02, Vol.17 (2), p.25
Main Authors: Dyson, Jeff, Natarajan, Vivek S, Sen, Kabir C
Format: Article
Language:English
Subjects:
Agriculture
Case studies
Competition
Competitive advantage
Decision making
Entrepreneurs
Entrepreneurship
Farm machinery
Hardware stores
Inventory
Marketing
Operations management
Product mixes
Students
Success
Succession planning
SWOT analysis
Target markets
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Summary:A series of case studies will highlight the entrepreneurial spirit and business acumen that has enabled M&D Supply to overcome its challenges. M&D Supply case "A" focuses on entrepreneurial behavior in response to challenge and adversity. It examines a family's path to business success despite overwhelming personal and professional odds. Secondary issues include strategies and tactics that were employed to reposition the business in response to declining market conditions. This case has a difficulty level that is appropriate for a senior level free standing or capstone course in entrepreneurship or small business management The case shows that accurate recognition of a target market opportunity is a key consideration for success. M&D Supply's business-to-business concept targeted farmers and ranchers. Secondary markets included consumers with large properties and institutions whose responsibilities included maintaining large tracts of land. The store's product mix included maintenance, repair and operations supplies necessary to sustain agricultural, beef and other farm production activities.
ISSN:1078-4950
1532-5822