Diffusion of Web Supported Instruction in Higher Education – The Case of Tel-Aviv University

This paper describes a study that focused on long-term web-supported learning diffusion among lecturers at Tel Aviv University (TAU), from an organizational point of view. The theoretical models we used to examine this process are Rogers' model for “Diffusion of Innovation” (1995) and Bass'...

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Bibliographic Details
Published in:Educational technology & society 2010-07, Vol.13 (3), p.212-223
Main Authors: Soffer, Tal, Nachmias, Rafi, Ram, Judith
Format: Article
Language:English
Subjects:
Academic learning
Bass
CAI
Computer assisted instruction
Computer System Design
Courseware
Database Management Systems
Diffusion theory
Early adopters
Education, Higher
Educational Development
Educational Innovation
Educational Technology
Educational Theories
Foreign Countries
Full Length Articles
Higher education
Innovation adoption
Innovation diffusion
Innovations
Institutional Evaluation
Israel (Tel Aviv)
Methods
Modeling
Pedagogy
Teacher Developed Materials
Technological innovation
Technology application
Technology Integration
Technology Uses in Education
Trend Analysis
Universities
University students
Web Based Instruction
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Summary:This paper describes a study that focused on long-term web-supported learning diffusion among lecturers at Tel Aviv University (TAU), from an organizational point of view. The theoretical models we used to examine this process are Rogers' model for “Diffusion of Innovation” (1995) and Bass's “Diffusion Model” (1969). The study was conducted between the academic years 2000/01 and 2007/08. At that time TAU implemented a project aimed to integrate knowledge technologies in academic instruction. The main results show that the diffusion process among lecturers using web-based instruction was rapid and reached over 77% of the total lecturer population. However, differences in diffusion among lecturers were found in terms of academic units. The diffusion process found behaves similarly to Rogers' Diffusion of Innovation theory and Bass's diffusion model.
ISSN:1176-3647
1436-4522
1436-4522