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How Amount of Brand Advertising Is Related to Consumer Buying Behavior

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Bibliographic Details
Published in:	Journalism Quarterly 1983-12, Vol.60 (4), p.691
Main Authors:	Haefner, James E, Lancaster, Kent M, Tinkham, Spencer F
Format:	Article
Language:	English
Citations:	Items that cite this one
Online Access:	Get full text
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