The Category-Confound: A Design Error

An experimental design problem, found to be frequent in some of the social psychology literature, occurs when only one sample from a population of possible samples is used to define a category of treatment factors. An example would be using one man and one woman as Es to test the effect of sex of E....

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Bibliographic Details
Published in:The Journal of social psychology 1977-10, Vol.103 (1), p.57-63
Main Authors: Kay, Edwin J., Richter, Martin L.
Format: Article
Language:English
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Summary:An experimental design problem, found to be frequent in some of the social psychology literature, occurs when only one sample from a population of possible samples is used to define a category of treatment factors. An example would be using one man and one woman as Es to test the effect of sex of E. This error, called the category-confound, leads to an inability to generalize treatment effects beyond the particular sample chosen, and to an inability to perform the appropriate significance tests. Several examples are discussed in detail, and the frequency of occurrence of this error in two recent journals in social psychology are surveyed. In most cases the category-confound can be dispelled simply by taking an adequately large sample from the population.
ISSN:0022-4545
1940-1183
DOI:10.1080/00224545.1977.9713296