Evaluation of a major financial incentive for in-home energy conservation

A mail questionnaire methodology was utilized to provide baseline data on consumers' reactions to the Canadian Oil Substitution Program (COSP). COSP is a major financial incentive, operated by the Canadian government, designed to stimulate conversions of oil-fired home hearing systems to altern...

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Bibliographic Details
Published in:Journal of economic psychology 1983-01, Vol.4 (4), p.363-376
Main Authors: Anderson, C.Dennis, Colwill, Nina L, Kent, Perry
Format: Article
Language:English
Subjects:
Behavior. Attitude
Biological and medical sciences
Fundamental and applied biological sciences. Psychology
Psychology. Psychoanalysis. Psychiatry
Psychology. Psychophysiology
Social psychology
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Summary:A mail questionnaire methodology was utilized to provide baseline data on consumers' reactions to the Canadian Oil Substitution Program (COSP). COSP is a major financial incentive, operated by the Canadian government, designed to stimulate conversions of oil-fired home hearing systems to alternative energy sources. The results provide a snapshot of consumer reactions one year after the COSP incentive was first introduced. Specific results include the motives for and barriers to off-oil conversion; the importance of COSP, relative to other conversion motives; and the size and characteristics of the oil-user group who are resistant to converting off-oil heating. Implications for program management and directions for future research are discussed.
ISSN:0167-4870
1872-7719
DOI:10.1016/0167-4870(83)90041-7