Selecting tourist traffic by demarketing

The increasing rowdiness of some tourists abroad, and the resultant bad publicity for the travel industry, requires attention. This article examines the phenomenon and ways of dealing with it. Using Cyprus as an example, demarketing, whereby certain segments only of the tourist population are active...

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Bibliographic Details
Published in:Tourism management (1982) 1989-06, Vol.10 (2), p.89-94
Main Author: Clements, M.A.
Format: Article
Language:English
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Summary:The increasing rowdiness of some tourists abroad, and the resultant bad publicity for the travel industry, requires attention. This article examines the phenomenon and ways of dealing with it. Using Cyprus as an example, demarketing, whereby certain segments only of the tourist population are actively targeted, while others are discouraged, is presented as a means of controlling which types will visit a destination. The author concludes that it is possible for a resort to keep out undesirable elements, though these will inevitably be displaced elsewhere, and speculates on the likelihood of Cyprus maintaining a successful demarketing policy.
ISSN:0261-5177
1879-3193
DOI:10.1016/0261-5177(89)90048-4