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The Persuasive Effects of Evaluation, Expectancy and Relevancy Dimensions of Incongruent Visual and Verbal Information
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Published in: | Advances in consumer research 1994-01, Vol.21, p.337 |
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Main Authors: | , |
Format: | Article |
Language: | English |
Online Access: | Get full text |
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ISSN: | 0098-9258 |