Special Session Summary: Understanding Donation Behavior: Strategic Implications from Consumer Research

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Bibliographic Details
Published in:Advances in consumer research 1993-01, Vol.20
Main Authors: Peltier, James W, Atwood, April, Bayless, Lynora, Bier, Tracy, Carter, William, Cole, Catherine, Huneke, Mary, Murphy, Patrick, Myer, Dee, Schilbrowsky, John A, Tausend, Sandra
Format: Article
Language:English
Online Access:Get full text
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ISSN:0098-9258