A Re-Examination of Consumer Decision Making for a Repeat Purchase Product: Variations in Product Importance and Purchase Frequency

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Bibliographic Details
Published in:Advances in consumer research 1989-01, Vol.16, p.433
Main Authors: Astous, Alain d', Bensouda, Idriss, Guindon, Jean
Format: Article
Language:English
Online Access:Get full text
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ISSN:0098-9258