Using price as a weapon: An economic and legal analysis of predatory pricing

Predatory pricing is an illegal attempt to destroy competition on a certain area or market by setting low prices. This article seeks to clarify the practices that are considered illegal predatory pricing. Generally, it was found that proving that a certain pricing practice is illegal is difficult; h...

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Published in:Industrial marketing management 1994, Vol.23 (2), p.125-131
Main Authors: Ursic, Michael L., Helgeson, James G.
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Language:English
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creator Ursic, Michael L.
Helgeson, James G.
description Predatory pricing is an illegal attempt to destroy competition on a certain area or market by setting low prices. This article seeks to clarify the practices that are considered illegal predatory pricing. Generally, it was found that proving that a certain pricing practice is illegal is difficult; however, there are set standards related to cost that the courts usually apply.
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title Using price as a weapon: An economic and legal analysis of predatory pricing
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