Effectiveness of monetary incentives: Mail surveys to members of multinational professional groups

Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6%...

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Bibliographic Details
Published in:Industrial marketing management 1994-04, Vol.23 (2), p.133-136
Main Authors: Armstrong, J.Scott, Yokum, J.Thomas
Format: Article
Language:English
Online Access:Get full text
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Summary:Members of professional groups were much more likely to respond to a mail survey than nonmembers who were also experts in the area (43.7% versus 13.7%). A one-dollar (U.S.) prepaid monetary incentive increased the response rates, and it was as effective for members as for nonmembers (gains of 18.6% and 15.3%, respectively). Surprisingly, the U.S. dollar monetary incentive had a greater effect on foreign than U.S. response rates (gains of 32.6% and 12.9%, respectively).
ISSN:0019-8501
1873-2062
DOI:10.1016/0019-8501(94)90014-0