Intrahousehold time allocation: the case of grocery shopping

This paper analyzes the intrahousehold allocation of human resources to grocery shopping in a traditional male-female household. A constrained utility maximization model is developed from which testable hypotheses relating to the choice of a household's grocery shopper are derived. The determin...

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Bibliographic Details
Published in:The Journal of consumer affairs 1987-12, Vol.21 (2), p.183-201
Main Authors: BLAYLOCK, JAMES R., SMALLWOOD, DAVID M.
Format: Article
Language:English
Subjects:
ACHAT
ALIMENTOS
Analysis
Coefficients
COMPORTAMIENTO DEL CONSUMIDOR
COMPORTEMENT DES CONSOMMATEURS
COMPRA
CONSUMER BEHAVIOUR
Economic models
ESTUDIO DEL TRABAJO
ETUDE DU TRAVAIL
Food buying
Food procurement
FOODS
Grocery shopping
Home economics research
Households
Human capital
HUMAN RESOURCES
Marginal utility
MODELE
MODELOS
PRODUIT ALIMENTAIRE
PURCHASING
RECURSOS HUMANOS
RESSOURCE HUMAINE
Retail stores
SEX
SEXE
SEXO
Shopping
Time management
Variable coefficients
Womens studies
WORK STUDY
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Summary:This paper analyzes the intrahousehold allocation of human resources to grocery shopping in a traditional male-female household. A constrained utility maximization model is developed from which testable hypotheses relating to the choice of a household's grocery shopper are derived. The determinants which influence the choice of a shopper (either male, female, or both) are examined via a qualitative choice model. Results indicate that the choice of a shopper is explicable on economic grounds. Relative costs of shopping in terms of the foregone value of time and the efficiency of a shopper in searching for a lower price were found to be important determinants in the shopper selection process.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.1987.tb00198.x