Market Efficiency Study of Used Car Reliability and Prices

This study explores the relationship between price and reliability in the used car market. Some of the measurement concerns, expressed by others in price‐quality studies of new products, are absent because of the choice of the secondary data sources from which the relationships were derived. The fin...

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Bibliographic Details
Published in:The Journal of consumer affairs 1987-12, Vol.21 (2), p.258-276
Main Authors: GINTER, JAMES L., YOUNG, MURRAY A., DICKSON, PETER R.
Format: Article
Language:English
Subjects:
Automobiles
Brands
Consumer advertising
Consumer affairs departments
Consumer prices
Consumer research
Economic aspects
Household appliances
Market prices
Prices and rates
Used automobiles
Used cars
Variable coefficients
Wholesale trade
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Summary:This study explores the relationship between price and reliability in the used car market. Some of the measurement concerns, expressed by others in price‐quality studies of new products, are absent because of the choice of the secondary data sources from which the relationships were derived. The finding that depreciation is independent of reliability performance raises a number of public policy issues regarding the information efficiency of the used car market.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.1987.tb00202.x