A Customer's Definition of Quality

What's the best way to get "close to the customer"? One company has developed a customer feedback system to drive product design, sales, service, and support functions in order to ensure better customer responsiveness.

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Bibliographic Details
Published in:The Journal of business strategy 1992-01, Vol.13 (1), p.4-7
Main Author: Miller, Thomas O.
Format: Article
Language:English
Subjects:
Analysis
Automatic data collection systems
Automation
Case studies
Commerce - standards
Companies
Consumer Behavior - economics
Consumer preferences
Customer Complaints
Customer feedback
Customer information files
Customer relations
Customer satisfaction
Data Collection - methods
Electronics industry
Feedback
Health administration
Humans
Improvements
Information management
Iowa
Methods
Organizational Objectives
Program Development - methods
Quality Control
Quality management
Service Quality
Telecommunications
Telephone Surveys
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Description
Summary:What's the best way to get "close to the customer"? One company has developed a customer feedback system to drive product design, sales, service, and support functions in order to ensure better customer responsiveness.
ISSN:0275-6668
2052-1197
DOI:10.1108/eb039461