Conjoint Measurement of Individual Preference Functions: Some Tests of Validity

This article reports on the results of some validity tests on the additive and multiplicative conjoint measurement models in the context of spatial shopping behaviour. The findings of the study suggest that these models can successfully describe consumer decision-making under hypothetical situations...

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Bibliographic Details
Published in:Area (London 1969) 1983-01, Vol.15 (3), p.245-250
Main Authors: Timmermans, Harry, van der Heijden, Rob, Westerveld, Hans
Format: Article
Language:English
Subjects:
Behavior modeling
Correlation coefficients
Factorial design
Mathematical monotonicity
Modeling
Rating scales
Retail stores
Shopping
Shopping centers
Spatial models
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Summary:This article reports on the results of some validity tests on the additive and multiplicative conjoint measurement models in the context of spatial shopping behaviour. The findings of the study suggest that these models can successfully describe consumer decision-making under hypothetical situations and that utility measurements obtained under hypothetical circumstances are positively related to utility scores expressed for real world shopping centres.
ISSN:0004-0894
1475-4762