RETAILING STRATEGIES FOR TODAY'S MATURE MARKETPLACE

Since nearly all types of consumer products end up in retail stores, the retail scene affects a wide range of businesses. However, retailers are competing in a marketplace characterized by maturity, overcapacity, intense price competition, and an essential "sameness" among stores. Retailer...

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Bibliographic Details
Published in:The Journal of business strategy 1987-02, Vol.7 (4), p.45-56
Main Author: Wortzel, Lawrence H.
Format: Article
Language:English
Subjects:
Analysis
Commodities
Consumer behavior
Customer relations
Management
Market positioning
Market strategy
Marketing management
Markets
Methods
Planning
Positioning
Pricing
Product development
Product differentiation
Product lines
Product management
Products
Profit Impact of Marketing Strategies
Retail industry
Retail stores
Retail trade
Retailing industry
Strategic planning
Strategic planning (Business)
Strategy
Trends
Citations: Items that cite this one
Online Access:Get full text
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Description
Summary:Since nearly all types of consumer products end up in retail stores, the retail scene affects a wide range of businesses. However, retailers are competing in a marketplace characterized by maturity, overcapacity, intense price competition, and an essential "sameness" among stores. Retailers will need new strategies to be successful.
ISSN:0275-6668
2052-1197
DOI:10.1108/eb039175