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Detection and Correction of Interviewer Bias

In the study reported here, interviewer bias was found to depend at least as much upon the questions being asked as on the interviewer. The authors describe a method for finding and correcting that bias. Robert Ferber is a Research Associate Professor in the Bureau of Economics and Business Research...

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Bibliographic Details
Published in:Public opinion quarterly 1952-01, Vol.16 (1), p.107-127
Main Authors: FERBER, ROBERT, WALES, HUGH G.
Format: Article
Language:English
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Summary:In the study reported here, interviewer bias was found to depend at least as much upon the questions being asked as on the interviewer. The authors describe a method for finding and correcting that bias. Robert Ferber is a Research Associate Professor in the Bureau of Economics and Business Research and in the Department of Economics at the University of Illinois. Hugh G. Wales is Associate Professor of Marketing in the Marketing Division of the College of Commerce of the same university.
ISSN:0033-362X
1537-5331
DOI:10.1086/266371