RESEARCH NOTES AND COMMUNICATIONS

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Bibliographic Details
Published in:Journal of marketing research 1975-02, Vol.12 (1), p.85
Main Authors: Twedt, Dik, Percy, Larry H, Roshwalb, Irving, Hulbert, James, Gelb, Betsy D, Chatfield, Christopher, Goodhardt, Gerald, Houston, Michael J, Jefferson, Robert W
Format: Article
Language:English
Online Access:Get full text
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ISSN:0022-2437