RESEARCH NOTES AND COMMUNICATIONS

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Bibliographic Details
Published in:Journal of marketing research 1974-08, Vol.11 (3), p.317
Main Authors: Hawkins, Del I, Albaum, Gerald, Best, Roger, Green, Robert T, Langeard, Eric, Favell, Alice C, Anderson, Evan E, Donnelly, James H, Ivancevich, John M, Horton, Raymond L, Peterson, Robert A, LaGarce, Raymond
Format: Article
Language:English
Online Access:Get full text
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ISSN:0022-2437