Judgments of Marketing Professionals about Ethical Issues in Marketing Research: A Replication and Extension

The authors examine, in the context of Crawford's 1970 study, changes in marketing professionals' research ethics judgments and the influence of organizational factors on those judgments. The results indicate several significant changes in ethical judgments. In addition, they suggest that...

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Bibliographic Details
Published in:Journal of marketing research 1989-02, Vol.26 (1), p.112-120
Main Authors: Akaah, Ishmael P., Riordan, Edward A.
Format: Article
Language:English
Subjects:
Advertising research
Business ethics
Deontological ethics
Ethical behavior
Ethical codes
Marketing
Moral judgment
Research ethics
Research Notes and Communications
Social ethics
Teleological ethics
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Summary:The authors examine, in the context of Crawford's 1970 study, changes in marketing professionals' research ethics judgments and the influence of organizational factors on those judgments. The results indicate several significant changes in ethical judgments. In addition, they suggest that three organizational factors-extent of ethical problems within the organization, top management actions on ethics, and organizational role (researchers vs. executives)-underlie differences in ethical judgments.
ISSN:0022-2437
1547-7193
DOI:10.1177/002224378902600110