AKIO OKOCHI and KOICHI SHIMOKAWA (eds.), "Development of Mass Marketing: The Automobile and Retailing Industries, Proceedings of the Fuji Conference" (Book Review)

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Bibliographic Details
Published in:Business history 1986, Vol.28 (3), p.157
Main Author: Bhaskar, K N
Format: Review
Language:English
Online Access:Get full text
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ISSN:0007-6791
1743-7938