Some Initial Steps toward Improving the Measurement of Ethical Evaluations of Marketing Activities

This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.

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Bibliographic Details
Published in:Journal of business ethics 1988-11, Vol.7 (11), p.871-879
Main Authors: Reidenbach, R. Eric, Robin, Donald P.
Format: Article
Language:English
Subjects:
Deontological ethics
Deontology
Egoism
Ethics
Marketing
Marketing ethics
Moral judgment
Moral relativism
Normative ethics
Utilitarianism
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Description
Summary:This study reports on the development of scale items derived from the pluralistic moral philosophy literature. In addition, the manner in which individuals combine aspects of the different philosophies in making ethical evaluations was explored.
ISSN:0167-4544
1573-0697
DOI:10.1007/bf00383050