Ethical Behavior among Marketing Researchers: An Assessment of Selected Demographic Characteristics

This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing re...

Full description

Saved in:
Bibliographic Details
Published in:Journal of business ethics 1990-08, Vol.9 (8), p.681-688
Main Authors: Kelley, S. W., Ferrell, O. C., Skinner, S. J.
Format: Article
Language:English
Subjects:
Age
Business ethics
Demography
Ethical behavior
Ethical instruction
Graduates
Job tenure
Machiavellianism
Marketing
Social ethics
Citations: Items that this one cites
Items that cite this one
Online Access:Get full text
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:This study considers the relationship between perceptions of ethical behavior and the demographic characteristics of sex, age, education level, job title, and job tenure among a sample of marketing researchers. The findings of this study indicate that female marketing researchers, older marketing researchers, and marketing researchers holding their present job for ten years or more generally rate their behavior as more ethical.
ISSN:0167-4544
1573-0697
DOI:10.1007/BF00383395