COUNTERTRADE - "Marketing Rationale for Countertrade"

There are good marketing reasons for engaging in countertrade; these and some explanations are discussed by Leon Zurawicki of the University of Massachusetts/Boston, USA

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Bibliographic Details
Published in:European management journal 1988-10, Vol.6 (3), p.299
Main Author: Zurawicki, Leon
Format: Article
Language:English
Online Access:Get full text
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Description
Summary:There are good marketing reasons for engaging in countertrade; these and some explanations are discussed by Leon Zurawicki of the University of Massachusetts/Boston, USA
ISSN:0263-2373
1873-5681