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Toward a Theory of Fund Raising in Higher Education

A study involving interviews with 50 academic leaders revealed that college fund raising is a team effort; the institution's president is typically the central player; presidents should focus fund-raising attention on major gifts and administrative leadership; academic quality and institutional...

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Bibliographic Details
Published in:Review of higher education 1996-09, Vol.20 (1), p.33-51
Main Authors: Lasher, William F, Cook, W. Bruce
Format: Article
Language:English
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Summary:A study involving interviews with 50 academic leaders revealed that college fund raising is a team effort; the institution's president is typically the central player; presidents should focus fund-raising attention on major gifts and administrative leadership; academic quality and institutional prestige are critical factors; and fund raising is institution- and context-specific. (MSE)
ISSN:0162-5748
1090-7009
1090-7009
DOI:10.1353/rhe.1996.0002