Dimensions of possession importance

The present study examines the characteristics of possessions which consumers deem to be their most important. Two orthogonal dimensions emerged as an interpretive structure for possession meaning: A sacred/secular dimension, and a subjective/objective dimension. Examples of products falling into ea...

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Bibliographic Details
Published in:Psychology & marketing 1990-09, Vol.7 (3), p.215-233
Main Authors: Hirschman, Elizabeth C., Labarbera, Priscilla A.
Format: Article
Language:English
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Summary:The present study examines the characteristics of possessions which consumers deem to be their most important. Two orthogonal dimensions emerged as an interpretive structure for possession meaning: A sacred/secular dimension, and a subjective/objective dimension. Examples of products falling into each quadrant (e.g., sacred‐objective) are described and their implications for future research inquiry are discussed.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.4220070306