MEASURING CORPORATE ENTREPRENEURIAL PERFORMANCE: VALUE CREATION AS AN ALTERNATIVE APPROACH

It has increasingly been recognized that appropriate theory based measures are required in entrepreneurial research (25). However, to date, the study of corporate entrepreneurship (CE) has principally used accounting measures which may not provide an accurate picture of the firm's performance....

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Bibliographic Details
Published in:Journal of small business and entrepreneurship 1996-01, Vol.13 (3), p.68-85
Main Authors: Bruton, Garry D., Merikas, Andreas G., Prasad, Dev, Vozikis, George S.
Format: Article
Language:English
Subjects:
Corporations
Entrepreneurs
Finance
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Summary:It has increasingly been recognized that appropriate theory based measures are required in entrepreneurial research (25). However, to date, the study of corporate entrepreneurship (CE) has principally used accounting measures which may not provide an accurate picture of the firm's performance. This study examines value creation as an alternative approach to measuring the performance of corporate entrepreneurship.
ISSN:0827-6331
2169-2610
DOI:10.1080/08276331.1996.10600530