Konsumenten- und Agentenethik Zur Verantwortung für moralisches Handeln von und in Unternehmen/Consumer and Agent Ethics. About the accountability for moral action of and inside companies

Societies are confronted with a growing complexity of economic processes. At the same time, and due to this, companies feel an increasing ethical responsibility. In order to combine market forces and moral action despite this trend, it is essential to allocate responsibilities very clearly. Based on...

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Bibliographic Details
Published in:Zeitschrift für Wirtschafts- und Unternehmensethik 2012-09, Vol.13 (3), p.236
Main Authors: Enste, Dominik, Knelsen, Inna, Neumann, Michael
Format: Article
Language:ger
Subjects:
Accountability
Corporate responsibility
Economic theory
Ethical consumerism
Ethics
Morality
Social studies
Socioeconomic factors
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Summary:Societies are confronted with a growing complexity of economic processes. At the same time, and due to this, companies feel an increasing ethical responsibility. In order to combine market forces and moral action despite this trend, it is essential to allocate responsibilities very clearly. Based on the Principal Agent-Theory and empirical data from Germany's "first avie engagement report" this article discusses if and to what extent entrepreneurs, managers and employees can use their influence within the company to push moral concepts and behavior. They are better informed, have a wider range of opportunities and a higher involvement than customers to establish ethical behavior in the company. [PUB ABSTRACT]
ISSN:1439-880X
1862-0043