Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices

The authors report a content analysis on scale development studies in nonprofit management and marketing. The authors analyze and discuss characteristics of the procedures used in these studies with respect to construct conceptualization, the relationship between construct and measurement model, ite...

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Bibliographic Details
Published in:International review on public and nonprofit marketing 2013-04, Vol.10 (1), p.65-86
Main Authors: Wymer, Walter, Alves, Helena Maria Baptista
Format: Article
Language:English
Subjects:
Best practice
Bias
Business and Management
Content analysis
Managers
Market orientation
Marketing
Nonprofit management
Nonprofit organizations
Original Article
Profits
Statistical analysis
Studies
Validation studies
Validity
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Summary:The authors report a content analysis on scale development studies in nonprofit management and marketing. The authors analyze and discuss characteristics of the procedures used in these studies with respect to construct conceptualization, the relationship between construct and measurement model, item generation and refinement, sampling, analysis, and reporting. A variety of practices in this body of research were at variance with the current scale development literature. The authors include recommendations for best practices in further research.
ISSN:1865-1984
1865-1992
DOI:10.1007/s12208-012-0093-1