STRATEGY GAGA

Jamie Anderson, Jörg Reckhenrich and Martin Kupp celebrate strategy the Lady Gaga way.

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Bibliographic Details
Published in:Business strategy review 2013-03, Vol.24 (1), p.54-58
Main Authors: Anderson, Jamie, Reckhenrich, Jörg, Kupp, Martin
Format: Article
Language:English
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Description
Summary:Jamie Anderson, Jörg Reckhenrich and Martin Kupp celebrate strategy the Lady Gaga way.
ISSN:0955-6419
2057-1607
1467-8616
2057-1615
DOI:10.1111/j.1467-8616.2013.00925.x