Spontaneous Behavior Stability Strategy as Successful Change Requirements

• Main Author: Farahmand, Nasser Fegh-hi
• Format: Conference Proceeding
• Language: English
• Subjects: Advertising; Attitudes; Brand loyalty; Commitments; Communication; Consumers; Customer satisfaction; Customers; Market shares; Marketing; Operating costs; Product placement; Profits; Questionnaires; Reputations; Strategic management; Studies; Turnover
• ISSN: 2047-2854; 2047-2862

Organizational growth relies on the ability to continually generate profits; this in turn depends on their products meeting customers' needs and expectations. Generally, organizational customer satisfaction is evidenced in the high rate of customer loyalty, good reputation, increase in market share, improvement of performance and reduction in complaints, etc. In contrast, the results of poor customer satisfaction include loss of customers, decrease in market share, deterioration of performance, poor reputation and increase in customer complaints, etc., which directly affects gross turnover and operating costs. Therefore, customer satisfaction has become an important operating goal to which enterprises have competed to make the commitment. Moreover, measuring and monitoring customer satisfaction has become an important research topic for enterprises. The Stability strategy resulting outcome is one that potentially maximizes the total value created. In contrast, without clear contractual commitments, some rights and Stability strategy obligations are either not specified, or the payments for them will arise only after later rounds of negotiation. Organizations can make imperfect observations about a stability strategy performance. Consequently, by basing pay on stability strategy performance, organization might achieve higher Stability strategy productivity than pay that is a simple time-based rate, daily or hourly. [PUBLICATION ABSTRACT]